The building is located at number 30 of Plaza De Felipe II, considered one of the main areas of the capital. The area is mainly pedestrian traffic and is an important cultural and entertainment point of reference. The maxi-banner is located in the emblematic neighborhood of Salamanca and Goya, which is one of the busiest areas of Madrid, with large shopping centers, a wide range of clothing stores, restaurants and pubs. Furthermore, the building is located near the modern multi-purpose space Wizink Center, dedicated to sport and entertainment.