In the precious Sala Regia, located within the Apostolic Palace in the Vatican, nestled between the Sistine Chapel and the Pauline Chapel, the presentation of the new business unit desired by Urban Vision took place to strengthen and deepen the commitment that the company has been pouring into projects and activities for cultural enhancement for over ten years.
Starting from the identification of assets to enhance and the analysis of their historical and artistic values, the new unit of Urban Vision will focus on designing innovative forms of support for the Italian artistic heritage, in line with the values and communication strategy of potential sponsors, capable of enriching the relationship between the patron brand and its target audience with original and engaging content.