Scotch Corner is the crossroads of Knightsbridge with the suggestive Brompton Road and Sloane Street. It is located within the City of Westminster, opposite the Royal Borough of Kensington and Chelsea. The advertising corner is located in the heart of Knightsbridge, a residential and commercial district located in the south-west of Central London. Regarded as one of the city’s two international shopping centres, Knightsbridge is home to many expensive shops such as Rolex, McLaren and Harrods as well as home to many international fashion houses. Some of London’s most renowned restaurants are in this area, as are many exclusive and chic bars and clubs.